Friday 5 December 2014

Scheduling Revision

Compare how and why two programmes were scheduled on different channels.


Miranda is a BBC 1 programme shown weekly at 8.30 pm. The programme was commissioned by the BBC, and produced by Nerys Evans (series 1) and Emma Strain (series 2-3). It started off being broadcast on BBC2 for the first two series, however due to it's popularity as well as Miranda Hart's, it became mainstream and the final series was instead shown on BBC 1.

The target audience is predominantly women in their 30s. Because this matches the main character, there is an element of familiarity. When it was shown on BBC2, the audience demographic were mostly categories A and B, however as it grew in popularity more people from groups C - E began watching. Because of this, it changed channel.

They are one at this time because the amount of adult humor is relatively small, however because the the target audience are adults it needs be late enough for them to be home from work. Miranda is shown before the watershed. 


Bad Education was shown on every Tuesday at 10 pm, on BBC Three. It was commissioned by Tiger Aspect Productions and produced by Pippa Brown.

The target audience is older teenagers/people in their twenties. It appeals to both genders. Although main the character is a man, there are principle female characters as well which often means there are jokes directed at both genders.

Bad Education is shown after the watershed because it ca involve quite a lot of trangressive humor. This appeals to the target audience, who at those ages want to watch something that is quite edgy as opposed to a show that is politically correct and 'safe' in it's jokes. 

All three series have been shown on BBC Three. This channel is aimed at younger people so is more likely to be watched by the target audience. There are several other comedy series broadcast on this channel, which are also usually aimed at peeople in their twenties.